10 Easy Tips to Create The Best Press Release


Want to urge radio interviews and coverage in print publications to sell more books?

Master the art of writing magnetic media releases that attract attention of editors and publishers.

A media release (which also goes by its former name, the press release) may be a one page, double spaced, single-sided document designed to transmit news about books, products, and other people .

Because of its official sounding name, authors often make the error of sounding like Sgt. Friday of the television program “Dragnet” once they write the discharge , and make it Too fact oriented.

Don’t forget that real live people, editors and producers, must pull the discharge from the fax machine and be motivated to read it.

Motivating Editors and Producers to Read Your Release In today’s world, getting editors and producers to truly read your release may be a challenge. Every day, people tap into the chances of free publicity and are getting proactive in getting their voice heard.

As the producer of a life-style television program , I receive upward of 2 hundred releases every week . However, only alittle percentage are both appropriate for the show and grab my attention.

Below are 10 tips to assist you write releases that get your message heard. 1. Write an compulsive headline. Realize that your headline must immediately “hook” a busy producer or editor initially glance. If your headline doesn’t hook them, they will not read further.

2. be sure that your book is acceptable for the audience .

Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. illusion is well and good, but realize that shows KNOW their target market.

3. Realize that there’s a difference in format when sending a release by email and by fax. A faxed release and release sent by mail are often identical. However, an email release requires careful crafting to urge right and is an art onto itself. The key concept to recollect is twofold. First, the topic line spells the difference between the discharge being opened or deleted. Second, you want to target delivery of the e-mail release carefully, otherwise you risk being banned forever to the recipient’s “bozo” file.

4. be sure to incorporate key information during a book release like your ISBN number, publication date, page count and binding, and if you wish alittle .jpeg of the duvet .

5. you’ll increase your chances of being booked on a station if you offer to offer away books on the show in your release.

6. For media releases aimed toward reviewers, include information on how they will get a book to review by email or fax.

7. don’t follow up to ascertain if the recipient received the discharge . If this is often a show or publication you’re keenly curious about , call them with “new information” designed to make more excitement in featuring you.

8. Keep a notebook with you and jot names of appropriate media contacts as you read publications and listen to radio interviews.

9. Journalists and producers need you and your news, but will lose respect if you hammer them with releases that do not apply to their market or beat. Discriminate.

10. Keep a “swipe file” of clever advertisements or headlines you’ll ask once you need an ingenious boost.

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