25 Ways on How To Show Retail Customers That You Value Them


“Blessed is he who expects nothing, for he shall never be disappointed.”

It was October 6, 1727 that Pope wrote this during a letter to John Gray. Does this resonate for you, with truth and reality, on the expectations of today’s consumers? Unfortunately, it does. But today, consumers have more choice than ever before within the history of civilization on where and the way they’re going to acquire what they need . Big boxes, walk-in specialty stores, drive-up stores and in-home purchasing–television shopping networks, order and internet-based purchasing.

For today’s specialty brick and mortar retailer, one that desires to compete with the national big boxes, the foremost important activity is delivering value to their customers. one among the important ways to try to to this is often by subscribing to the philosophy: Our customer’s have earned the proper to our respect just by walking through our door!

This simple rule can mean the difference between mere existence and a hit enterprise. If you personally have an emotional ownership during this simple belief, and show it in word and deed, your staff will have it too. Then, you’ll watch your sales increase year after year. Sure, there’s more to running a successful business than that. But, with all things being equal, the merchant that follows this rule will do exceedingly better than the one that doesn’t .

The following is an example of how to not deliver value–one that you simply have presumably experienced yourself. You leave for a pleasant meal and your expectation is that of service and elegance. does one want some smart-ass server delivering poor service, or maybe worse, trying to form you look bad ahead of your dining partner? in fact you would not . So why within the world would you permit an equivalent quite situation to occur in your store, or any business for that matter?

When your customers feel specialized about visiting your store they’re going to come repeatedly and urge that their friends do an equivalent this is often because they believe they received the worth they expected once they shopped your store. Does this sound like dollars within the register? It sure does.

In order to deliver on a greater number of your customers’ expectations consider incorporating as many of the below listed ideas into your daily offering as possible. Then, watch goodies happen.

1. Greet each customer within 30 seconds from the time they enter your store. regardless of how busy or short-handed you’re .

2. Show respect by using your customer’s name. If appropriate, use their given name . If this is often not appropriate or possible, then ask them formally (Mr., Mrs., Ms., etc.). While it’s going to sound simple, watch their facial expressions once you do that .

3. Keep your store bright and well lighted. this provides a far better feeling.

4. Keep your store clean and orderly–make it easy for them to seek out reasons to offer you their money.

5. Have a water dispenser and disposable glasses.

6. Keep freshly brewed coffee and predicament for tea available for your customers during business hours.

7. Have donuts or cookies available within the morning for your customers. My drycleaner always has donut holes and occasional on behalf of me (and everyone else) within the morning; it is a nice touch.

8. Music, not psychedelic rock or elevator music, but something within the middle, or jazz will sooth your customers’ tensions. Relaxed people buy more.

9. Have a “new arrival” section so your customers will know what’s new and it’ll also create interest within the new stuff.

10. Smile, but please don’t offer the slick “used car salesman” smiles, but rather the nice and cozy , sincere and friendly kind.

11. Do things free, just like the idea behind the thirteen . Offer an “off the wall” service your customers value but wouldn’t generally expect your quite store.

12. Say, “Thank You” as often as you’ll .

13. Regularly give your customers the chance to finish customer satisfaction surveys. Also, consider product mix/offer satisfaction surveys. (Share this information together with your suppliers and ask them to think about new offerings.)

14. Do weekly customer drawings for free of charge stuff your manufacturers and their salespeople offer you does one actually need another mug , hat or T?shirt?

15. Offer valet parking, hire a highschool age person to be your valet, they might use the work and your customers will feel very special.

16. Hire people to figure in your store that exhibit a “can do” attitude.

17. Select and train your help well. Generally, attractive, neat and friendly workers that have good product knowledge make customers feel special.

18. the worth Equation: Good quality stuff, at fair prices and offered with exceptional service.

19. Be available most of the people hate it once you don’t have what they want–and tend to travel elsewhere–giving your competition the chance to edge you out because the merchant of choice within the mind of that customer. Have what they have once they need it and they’ll love you for it. (Surveys also help.)

20. Efficiency is vital make certain your systems aren’t counter-productive to allowing your customers to form their purchases during a timely manner. Customers get angered very quickly once they need to needlessly substitute line. this is often very true when there’s an extended inspect line and “other” employees are just standing around and doing things aside from serving customers.

21. A logical store layout that permits your customers to more easily find things always makes them feel better about your store.

22. Make your store “user friendly” in every possible sense. Consider store operating hours, layout, policies, etc.

23. Entertainment is usually a winner. Frequently, sports equipment retailers will have sports videos showing on an outsized screen monitor. Even many of the us mail offices have gotten into the act with television monitors visible while customers are waiting in line. a number of their programming is even interesting. What are you able to offer your customers within the way of entertainment?

24. The smell of a fresh bakery is usually inviting, just ask Mrs. Fields. Bake chocolate chip cookies, or something else that smells wonderful, within the store. Perhaps try employing a small portable convection oven as they work quite well for this purpose.

25. Reward customer loyalty. Introductory offers stink. They inform loyal customers that they are doing not interest you any longer benefit things for loyal customers. Remember, you are doing not own them. Any time they need they will shop elsewhere .

If you can, stretch your brain muscles daily by asking yourself, “What else am i able to do to form my customers feel specialized about frequenting your store?” Also ask, “What else am i able to do to line apart my store from the Nationals?” Put your answers into action and watch your business prosper.

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