35 Quick Tips for Writing a Press Release

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Layout
1. 1-2 pages long .
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center “News Release” at top.
7. Place a “release date” under “News Release”.
8. On second page, type “page 2”.
9. Use company stationary with logo and slogan on page 2.
10. skip “release after” date on second page, all else should be an equivalent .
11. At end of handout , type “-30-” or “# # #”.
12. Include both black & white, color, and a spread of font
sizes (but no quite four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the purpose at the start .
15. First and second paragraphs dedicated to your main message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very beginning.
18. Don’t continue and on.
19. within the third section, establish a reference to you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas are often inside the problem/solution format.
22. take care of your facts, spelling and grammar
23. just one news release per e-mail or envelope.

Information to incorporate
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and the way elements. Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they will be accessed in press section of your internet site . No stock images.
28. No covering letter .

Distribution
29. Don’t send handout call at a mass e-mailing
30. Don’t pester contacts
31. Editors won’t distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first-class mail.
33. Don’t use any sort of labels, including your address .
34. Add “PRESS RELEASE” and “Release Date:” on outside of envelope.
35. Places to send press releases: writers@[magazines]; writers@[newspapers]; trade journals in your industry; print magazines on the topic; online agencies that distribute news releases.

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