A Lesson About Publicizing Your Brand


Ever see a tremendous band perform and wonder why you’ve never heard of them
before? Ever see an astonishing artist on the road and wonder why isn’t their work
isn¹t during a gallery? Ever see an astounding independent film and wonder why people
all over the planet do not know about it?

Me too!

It breaks my heart to understand that there are musicians, painters, sculptors, and
filmmakers everywhere starving. Starving… for his or her art.

Why may be a branding expert like me, who mostly deals with entrepreneurs and little
business owners, addressing musicians, artists, and filmmakers? It’s simple. Artists
are the last word entrepreneurs.

Think about it. Some create products and appearance for a market; others check out a market
and create products. Every entrepreneur starts an equivalent way! it is the notion of
business that always trips artists up.

Creating any piece of music, art, or film, is like creating a product. I’m not
suggesting that each one products, art-based or otherwise, are equal. We all know an honest
product, or painting, or film or vacuum once we experience it. Its just with
some artists, imaginary barriers get created. These illusive barriers can keep them
from creating the very success they need .

All creators have an equivalent goals: to form an honest product that’s useful or
meaningful, have it well liked by many of us and to be paid portionally to the
market they reach. Who doesn’t want that? Making music, paintings, sculptures,
photography or film should be addressed like all business with an equivalent attention
to the large picture, IF you would like to form an excellent living from it. But something often
holds artistic creators back from making an excellent living from their art.

As usual fear is that the culprit.

Artists sometimes fear that if they develop the popularity and financial success that
comes from branding from them ‘selves’, their peers will think that they’ve ‘sold-out’
if they ‘make it’. Fellow starving artists might say that on the surface, but what they
are really saying is that they’re envious of the success that you simply have created. It’s
far easier to place down someone else’s success than to form it them self. What’s
more important: what your peers think OR having your ‘art’ enjoyed by as many
people as possible and having the financial freedom that comes along side it?

Another fear which will prevent artists from taking their craft mainstream is that they
think that they’re going to lose control of it by becoming a business and, heaven forbid, a
BIG business at that. a bit like the art you create , what your business becomes is in
your control. If you develop your brand supported your vision of it from the beginning , you
protect it from becoming something else. Business isn’t bad – folks that run
them can make bad decisions. the facility of your business is usually in your hands.

The largest fear for a few artists is that the very nature of getting paid, and paid
well, for his or her art will change it. this may then set in motion the loss of creative
connection with the ‘art’ itself. i might argue that people who stray weren’t very
centered on their purpose and keenness in
the first place.

It’s odd to think that financial freedom, the liberty to try to to whatever you would like , could
cause one to lose their way. In one among our workshops, we were fortunate to possess a
successful artist who was able to take his brand to subsequent level. once I asked
him what does he do, he answered, ‘Whatever i would like .’ Who doesn’t want that?!

With the cash you get from branding your craft, you’ll found out systems in order that it
doesn’t interfere together with your focus; donate to causes, invest in land , create
other products/partnerships. you’ll even hire the people to manage it all.
Leaving you liberal to … create.

The bottom line is straightforward , everyone has control over what they are doing and what they
manifest, it’s just that the majority people haven’t been shown how. Commitment to your
‘art’ doesn’t preclude your ability to form money from it. In fact, the more
financial freedom you create for yourself, the more art you’ll create. A branding
mindset is taking that control into your own hands and owning the longer term . And it
must truly start from the within – from your innate talent and your grand vision for
your art. Branding your art comes right down to your commitment to yourself and to the
art itself. Branding isn’t only slogans and television ads; it is the power to be who you’re
and communicating it to everyone proudly.

The definition of artist:

1. somebody who creates art

2. somebody who does something with great skill and creativity

3. somebody who is extremely good at doing something

Nowhere does it say you’ve got to starve to form good art or good products.
Remember that subsequent time a musician, or painter, or sculptor, or filmmaker you
know breaks through to success. Ask yourself, what are you actually committed to?
Don’t cheat the planet of your gift. Developing a
brand mindset with integrity from the within out is bound to reach more
people. Period.

If you are doing something that you simply really love, you’re specialized at it, and other people pay you
to keep doing it, then branding it’s not selling out, it’s selling in… to you!

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