The world is filled with scanners. most of the people simply scan the page to ascertain if anything piques their interest, instead of reading the ads, sales letters, or web copy. That's why you ought to make sure that your copy…

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. alittle ad on a postcard can…

A successful marketing plan doesn't need to include an athletic superstar, prime-time placement, state-of-the-art special effects or a huge budget. Being resourceful and smart are often even as effective.Business promotion doesn't need to cost a fortune. Often, it is the personal touch that…

We all know the familiar adage "if it walks sort of a duck, quacks sort of a duck..." it's nearly always a duck. an equivalent is true with image, particularly when it involves the pictures we portray of ourselves…

People do business with people they know and like!In my networking classes I even have been saying this for 6 years. Can't say i used to be the originator of it, yet it appears people are…

"But this would possibly not work" said Steve. "I've tried it within the past and had no response." Does this sound familiar? My newer clients often resist implementing certain strategies supported past experiences. However, I usually determine that it…

Building a training or consulting practice are often rewarding and lucrative. Sadly, many that start on this path simply can't make it. Almost daily I ask people that hand over on their dream of "solopreneurship" and, resentfully, join the ranks of…

You could find yourself with poor results when designing an immediate mail campaign that mixes your inhouse list with one or more rented lists. Merging lists generates a group of conditions that you simply might not have considered at the conception stage. it's better to…