If a reporter was writing a story about you and your company and she or he visited your website, could she find anything useful and interesting about you to use in her…

Years ago when my Dad owned a gaggle of local newspapers I spent my school and college vacations working within the editorial office. We wont to amuse ourselves over our sandwiches at lunchtime rummaging through and trashing the…

Sixty dollars doesn't go an extended way in buying advertising space. But ifyou spend it creatively, you'll recover from ten times that value innewspaper or magazine lineage. And it is easy if you recognize how. Here'show.You're conversant in press releases, right?…

Want to urge radio interviews and coverage in print publications to sell more books?Master the art of writing magnetic media releases that attract attention of editors and publishers.A media release (which also…

Layout1. 1-2 pages long .2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date"…

Although it seems less common lately , there are still a good number folkspublic relations practitioners who enter the business by crossover from thejournalist's side of the notebook.When you make that transition, you become something of an…

Media placement is an art. Practicing it often requires the maximum amount attention to approach and elegance because it does to the main target of your story. While it is vital to understand the way to use creative formatting techniques which will enhance…

You have a story to inform . Your company has developed a revolutionary new product, or an improved version of 1 that's known and revered within the marketplace. Most companies are media-savvy enough to require a proactive approach to publicity.…