Today’s successful organizations are those which keep it up open and honest communications with their employees. If employees know and understand the mission, they’re going to help communicate it to customers.
Here are some employee communication methods and therefore the pros and cons of every . As in marketing communications, a multi-media approach are going to be best when delivering honest and open communication.
Meetings and Discussion Groups
Pros – Effective. Allow immediate response and feedback. Allow Q&A. Delivers message that management cares and needs open communication. Also, one among employees’ top preferred methods.
Cons – Consistency in danger with many various group leaders involved. Hard to guage . Can get out-of-hand and become counter-productive. Management time required.
Newsletters
Pros – Consistent, controlled message. Big picture message are often combined with local messages, allowing you to tailor to location, audience. Relatively inexpensive. Timely.
Cons – Not a society of readers. Impersonal.
Television
Pros – Consistency, control, timeliness. Chosen spokesperson speaks on to audience. We are a TV society, so people relate well to the present method. Live interaction through teleconferencing provides a number of the advantages of face-to-face meetings.
Cons – Distribution. Cost. Time required on the a part of the spokesperson.
Audio Tapes/CDs
Pros – Consistency, control, timeliness. Chosen spokesperson speaks on to audience. Relatively low cost. simple use (most people have access to cassette/CD players reception , work or within the car.)
Cons – Distribution. Time required on the a part of the spokesperson.