How To Do Marketing with Postcards


Postcards could also be one among the simplest kept secrets of recent
marketing. They produce even better results now than within the
past. That’s probably because postcards deliver information
the way people want to urge it today …fast and with little
or no effort.

Use Postcards to get Website Traffic and Sales Leads

A brief captivating message on a postcard with an attractive
offer sent to the proper prospects will generate a flood of
traffic to your website – or an outsized number of sales leads.

Keep your postcard simple. Make it check out first glance like
a message from a lover rather than like a billboard .
This creates a pleasing emotional response from readers even
though they quickly realize that it’s a billboard message.

State the most important benefit you offer to customers. Then
briefly add a couple of other advantages or features you provide.
End with a compelling reason for prospects to contact you
…or to travel to your website for more details. It’s that

Tip: Don’t attempt to close sales directly from a postcard.
There’s not enough space on a postcard to supply all the
information your prospects got to make a buying decision.

People Read Postcards

Almost everybody will read a postcard – even those that
usually throw out other spam without opening it.
That’s because it’s almost impossible to throw out a
postcard without watching the message.

This high rate of readership is that the main reason why
postcards produce a much bigger response than other sorts of
direct marketing. With other sorts of marketing you regularly
lose prospects who would have skilled your offer – but
they never saw it.

Tip: Postcards are a superb low-cost alternative to
email. People get such a lot email today that even legitimate
messages are becoming deleted unread. But they get few if any
postcards. Your message is bound to get their attention
when it’s delivered on a postcard.

Postcards are Cheap to supply

Postcards cost but 2 cents each to supply if you
print them using your own computer. you’ll print postcards
individually on blank 4 x 6 inch index cards or print 4
postcards on 8 1/2 x 11 sheets of index card stock and cut
each sheet into quarters.

Your postcards will cost between 4 cents and 9 cents each to
produce if you employ a billboard printer …depending on the
number you’ve got printed and therefore the quality you would like .

Postcards are Cheap to Mail

Even the postage for mailing postcards is reasonable – 23 cents
each to send them by first-class Mail within the US. The only
requirement for this special rate is that the size of
your postcards must be a minimum of 3 1/2 x 5 inches but not
over 4 1/4 x 6 inches.

Tip: Always use a true 23 cent stamp on your postcards. It
produces more replies than a printed indicia (imprinted
postage) …probably because people associate a printed
indicia with spam .

Don’t overlook postcards subsequent time you would like to drive a
huge amount of traffic to your website or generate a flood
of new sales leads. They’re simple to use, highly effective
and very low-cost.

Related Post

Leave a Reply

Your email address will not be published. Required fields are marked *