There are 12 essential elements of a successful internal communications strategy:
1. Effective employee-directed communications must be led from the highest
Effective communications require the active commitment and endorsement of senior managers. it’s not enough simply to develop a ‘vision statement’ or formulate generally terms the values by which the corporate lives. Behaviour is what counts. Managers must be seen to behave during a manner that’s according to the ethos they’re promoting.
2. The essence of excellent communications is consistency
At all costs, avoid following fashion and tinkering. If you are trying to enhance communications then fail–because your messages are inconsistent or are ‘good news only’–things won’t quietly settle back to the way they wont to be. you’ll inevitably have created expectations, and should need to accept the results of getting disappointed those expectations.
3. Successful employee communications owe the maximum amount to consistency, careful planning and a spotlight to detail as they are doing to charisma or natural gifts
We might not all be another Zig Ziglar, Tony Robbins or Clinton . But even such communication ‘giants’ stumble if they fail to plan, fail to concentrate to detail and fail to project a uniform message.
4. Communication via the road manager is best
‘ Line Manager to employee’ communication is a chance for people to ask questions and make sure they need understood the problems correctly. However, remember that business urgency and reality may dictate the necessity , on many occasions, to tell employees directly instead of relying entirely on the cascade process. (Though managers will still got to answer people’s questions and hear their views.)
5. Employee communications aren’t optional extras, they’re a part of business as was common and will be planned and budgeted for intrinsically
An employee communications plan–key themes, targets, objectives and resources–provides a context during which to deliver initiatives that arise at short notice.
6. There must be integration between internal and external communications
There must be a fit between what you’re telling your people and what you’re telling your customers, shareholders and public. (By an equivalent token, there must be a fit between what you’re telling your people, and what the external media are telling them.)
7. Timing is critical
However clearly expressed and well-presented your message could also be , if it arrives at the incorrect time you would possibly also not have bothered. Old news is usually worse than no news. Consequently, it’s important to make sure that the channels you employ can really deliver at the time you would like them to.
8. Tone is vital
Expressing overly-gushing enthusiasm a few technical change of little real significance to your staff or public at large is scarcely calculated to form people take your message to heart. If they do not take that message to heart, why would they take the remainder of what you tell their bosoms?
9. Never lose sight of the ‘what’s in it for me?’ factor
We are self-interested creatures. i’ll have invented the foremost amazing gadget ever, but unless i buy you emotionally involved you’re never likely to concentrate to my message about it. But if I can show you ways my gadget will revolutionise your life, add dollars to your wallet, release some time , fix your smelly feet, wash your car for you, stop your kids arguing with you, bring peace together with your spouse, bring world peace…
10. Communication may be a two-way process
Employee communications aren’t a one-way information dump. Capturing feedback is of critical importance, and if you’re not seen to be listening and working on what you’re told, why should people bother telling you?
11. one key theme or a few of key themes may be a means of giving coherence to a variety of diverse employee communications initiatives
In recent years, the overriding theme of the many corporate employee communications has been the impact on the business of competition, regulation and economic forces. Many messages and initiatives can therefore be evaluated consistent with the sunshine they shed on one or more of those key themes.
12. Set your standards and stick with them
Determine which channels should be mandatory and which should be optional; establish quality standards for all channels and review these a minimum of annually.