How To Successfully Market Your Territory


We all know the familiar adage “if it walks sort of a duck, quacks sort of a duck…” it’s nearly always a duck. an equivalent is true with image, particularly when it involves the pictures we portray of ourselves as writers.

My e-book “Articles That Sell”, teaches the how-to’s of effectively marketing your business by writing and publishing articles. These ideas will assist you literally take your marketing act to the road by presenting yourself as knowledgeable writer.

A professional writer? in fact …the last image that you simply want to convey is that you’re an amateur. If you would like to brand yourself and your business professionally, then you’ve to conduct all of your marketing efforts with the attitude of a talented and accomplished pro.

First, you will need to erase any stereotypical images of writers. they are not all philosophical types in glasses and black turtlenecks. Writers are real people, a bit like you. they are available from all walks of life and have their own mortgages to pay. only a few writers are ready to boast successful careers based only upon the words they need authored. In fact, most of the prominent writers we read today all have certain elements in common.

What are the marks of knowledgeable Writer?

Business Cards – Does yours make any mention of the very fact that you are a writer? If it doesn’t, then you’re sending an alarming signal that you simply write as a hobby.

Resume – Does yours note the names and dates of the publications that have featured your work? No listed works, no credibility.

Portfolio – does one have a beyond-your-hard-drive collection of the articles you’ve got written? All writers should have a hands-on CD or floppy portfolio. If possible, you ought to even have a physical portfolio containing your work, particularly any work that has been published in print.

Current Contact List or Database – are you able to put your hands on an entire list of contact information? We’re not talking sticky-notes here. this could include the names, addresses, e-mail addresses, telephone numbers, and internet site addresses of any publications to which you’ve got submitted a piece of writing . Ideally, you ought to also include the contact information for any new publications about which you learn. make sure to incorporate the name of the article you’ve got submitted and whether it had been published. If you sold a piece of writing , list the worth that you sold it. Review your information regularly and follow-up with each publication periodically.

Letterhead and Envelopes – Think it’s too expensive? If it is a trade expense then it’s tax deductible. While it’s true that editors are primarily curious about the content of your work, unprofessional correspondence sends up a red flag that you’re trying to break-in to writing. you almost certainly have a software program on your computer that you simply can use to make a powerful letterhead for yourself. Visit your local office supply store to seek out a top quality paper to print it.

Editor – Now, we’re talking some real money, aren’t we? As I’ve said before during a previous ATSU Newsletter, there are affordable editors out there. you’ll even find one at an area college who could be willing to figure for a nominal fee. If employing a “for-pay” editor isn’t an option, you ought to a minimum of have all of your work proofed for grammar, spelling, and flow of content by someone who is qualified and is objective. it is vital that you simply be open-minded to constructive criticism.

Library Card – Who has time to read? the simplest thanks to learn to raised express our own thoughts and further develop our writing is thru reading the thoughts of others. Ask anyone whom you think about to be knowledgeable writer. That person will always tell you that they need either always been or became a fanatical reader. within the area of reading, venture out and skim beyond your normal scope of preferences. you will be amazed at how expanding your horizons can truly fine-tune your own writing skills.

Success in marketing with articles may be a reciprocating enterprise. The more you write and publish articles to plug your business, the more exposure you’ll gain as an author. Presenting yourself as an across-the-board professional in your area of writing will propel your success even further. Maximize the mileage you’ll earn through your writing!

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