Personal Branding vs Business Branding Lesson


When you’re on their lonesome within the privacy of your headquarters , surrounded by your
computer, your phone and your business idea, have you ever ever asked yourself,
“Where’s the road between me in my business and therefore the business in me”?

With many thousands of home-based businesses starting per annum , and few
ever flourishing, the subject of branding has become hot, hot, hot. And because of
experts touting the necessity for a private brand in sole proprietor businesses the
confusion is growing. It’s no wonder. Business… personal… personal… business–
what IS the large difference any way?

Last week, i used to be guiding a client (a service-based sole practitioner) through an equivalent
step-by-step process that I take every company (sole practitioner, entrepreneur or a
business of any size) through to develop their brand and that i noticed that as we got
deeper and deeper into the method , she was having more and more trouble coming
up with answers. The very answers that might separate her from people
engaged an equivalent exact business and distinctly establish her brand.

In the middle of performing on the foremost important step within the branding process– the
brand statement–I asked her the straightforward question, “Why does she do business she
does?” she burst into tears. Halfway into the box of Kleenex she finally, revealed the
most amazing answer on why she was in her chosen field within the first place.
Honestly, i feel she stunned herself. We both sat silent for over a moment in awe of
the power she had tapped into together with her discovery. (Don’t let anyone fool you, this is
from where truth power of branding comes.)

Then doubt reared its ugly head and sort of a butterfly emerging from a replacement cocoon, a
series of questions poured out of her: “Is this my business or is it me?” “Is why I do
what I do really that important?” “Why is it so hard on behalf of me to face within the power of
my business and really make something of it?”

You get the picture? you’ll even be standing during a similar picture, even wrestling
with an equivalent questions yourself. Bless you if you are not . Let’s check out the
difference between ‘your business’ and ‘you the person’ and see if we will clear up
this question once and for all.

A business: (be it Niketown or Bob’s Shoe Bonanza)
Delivers a product or service to satisfy a customer need.
Deliver a product or service to satisfy a customer need.

A business:
Establishes a particular value that a customer can believe from every contact with their
product or service.
Establish a particular value that a customer can believe from every contact together with your
product or service. (If not, get thereon immediately!)

A business:
Communicates consistently to succeed in the purchasers that have a requirement for his or her
product or service.
Communicate consistently to succeed in the purchasers that have a requirement for your product
or service. (If not, what are you waiting for?)

A business:
Enjoys a financial reward adequate to the quantity of consumers that it serves, AND a
personal reward for the creator/C.E.O.
Enjoy a financial reward adequate to the quantity of consumers that you simply serve AND YOU
get to experience the private reward yourself.

If you check out just these four basic, bottom-line points, the difference between a
business and you as a sole business owner is… nothing; unless you count the added
bonus of you getting a financial and private reward.

At the beginning of each single business, throughout history, there has never been a
separation between the person starting it and therefore the business itself. If you asked any
business figure-head today, Gates of Microsoft, or Jeff Bezos of, or
if they took over a corporation like Meg Whitman for Ebay, or Carly Fiorina for Hewlett-
Packard, they might tell you that there’s no difference in who ‘they are’ and what
‘they bring’ to their business. Why? Because there is no room for a difference. It’s the
alignment that creates it possible to succeed in the very best of the heights.

It’s challenging enough to form any business succeed. It’s tough enough to form
any business reside within the mind of a customer. Why would you remove the very
power of ‘you’ in every shape and form from your business?! Why not a day do
the thing that moves you the most? you’re the sole thing that sets your business
apart– you only need a process of tapping into your power, connecting it to your
business, and a scientific way of communicating it to your customers over and
over and once again .

When developing your amazing business as a brand, throw the doors wide open.
Create it as you’d if you were reaching millions. you’ll always decide exactly
how many millions later. Thinking of your brand as just a ‘personal’ one will do the
opposite. Keep it small.

If you’re employed for yourself, be it your own business, network marketing, or maybe an
agent/broker condition under a company umbrella, you’re the CEO of
your business. Every CEO brings themselves personally to their business. The great
ones bring every thing they’re to their creation, every moment.

The majority of our lives are spent doing what we call work. As an entrepreneur or
business owner, you’ve got the wonderful opportunity to form it more. Make it your
creation. consider yourself because the Creator of an Entrepreneur Organization. When
you awaken tomorrow, rather than saying to yourself, “I’m getting to work” say “I’m
going to create.” and therefore the operative word is I’m. truth power of really making
something in your business will come from investing in it the foremost valuable
commodity you have– you.

There is no separation on the road to business success: simply because you’re
personally thereon . True business success involves those that know, it’s not
just business– it’s personal too.

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