The Reality of Branding


How many times have you ever heard of seen advertising for a graphic design company that states that they are doing branding?

If you think that branding may be a logo, letterhead, or web design with all an equivalent look, and hues , then it’s true…they can “do branding”.

Let’s take a glance at one among the world’s best-branded companies, McDonalds. you’ll not just like the food, but if someone says “golden arches” you recognize what institution they’re talking about. Mickey D, McCoffee and large Mac all bring an equivalent familiar name to mind. You each may have a special reaction to the thought of eating there, but anybody of the various product names will trigger the larger picture.

Think about the items you recognize from each of your McDonalds experiences: you recognize they need salty fries, the food is fast, and there’s a system to everything they are doing . The staff often says an equivalent things to you. you’ll get an equivalent core menu items everywhere the planet . If you’re taking the time to believe it, you’ll up with an enormous list of features you’ll calculate at McDonalds.

Doesn’t that make the term “branding” when applied to logo, look and colour seem a touch of a misnomer?

We know that the concept was born during a single location in village America. How does one think that McDonalds developed their brand? you’ll get the book and skim all about it, but you do not need to do this to work out the way to build your own brand.

There is no secret. It’s all about organizational culture. Brand is that the personality your business has developed through your leadership and therefore the systems you set in situ . It’s having a customer know that every time they are going into your business, they’re going to be treated an equivalent way they were last time they were there. they’re going to see a number of an equivalent products. The staff will say hello a bit like they always do. The business will have an equivalent policies and procedures…in other words…a customer can calculate you to be who you were during their last experience.

No one else can create a brand for you, …unless you hired a CEO to run the business, set the parameters and standards, and writes the operational procedure manuals. Many businesses start small, with the owner doing most of the work…that’s the time to write down the procedure manuals, when the person with the vision is really doing the work and may see what works best to realize their pre-defined results. If everyone ran their business sort of a well-run franchise, there would be fewer business failures and lots of more strong brands..

Having a robust brand means everyone who works in your business features a clear picture of why they’re there. The business could run without you, because everyone would know what they were alleged to do and the way they were to treat co-workers and customers alike.

Decide who you’re as a business and be the simplest you’ll be at it a day . Write down the items that you simply do. Decide what your goals are. Share it together with your employees…and you’ll create a brand.

Oh… and do not forget…you need a logo, letterhead and an internet site that each one convey an equivalent message….but they’re not the brand…. YOU ARE!

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