Things to Avoid Before a Press Release


handout is usually your only chance to form an excellent first impression.

Newspapers, magazines and trade publications receive them by the truckload. meaning sloppy, inaccurate, pointless releases are the primary to hit the newsroom wastebasket. to form sure yours isn’t one among them, avoid these 7 Deadly Sins:

1. Providing insufficient or wrong information on your press releases, particularly telephone numbers. Releases must be complete, accurate and specific. (Note: A news release is that the same as a handout .)

2. Writing too long. they ought to be not than a page.

3. Sending it too late. Mail or fax it to local media a minimum of fortnight before an occasion , preferably three or four. Major magazines work four to 6 months before time.

4. Sending a release with no news value. News is what happens that’s different. If it is not different, it is not news.

5. Blatant commercialism. Avoid hackneyed words and phrases like spectacular, incredible, the sole one among its kind, breakthrough, cutting-edge, unique and state-of-the-art.

6. Omitting a contact name and telephone number . At the highest of the primary page within the left corner, let editors know who they will call if they need questions. Include day, evening and telephone numbers.

7. Calling after you send a release and asking questions like “Did you get my news release?” or “Do you recognize when it’ll be printed?” Don’t follow up with a call to ascertain if the media got your release, unless you’re absolutely sure that somebody will check for you. Most reporters and editors do not have time. If you are doing follow up, confirm you’ve got a reason to call. Suggest a specific angle to your story, or ask the media people if they have the other information.

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