Top 10 Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. alittle ad on a postcard can drive a high volume of traffic to your internet site and generate a flood of sales leads for a really small cost.

2. No single marketing effort works all the time for each business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot just one note. Not only that, YOU get bored. Marketing are often fun, so cash in of the thousands of opportunities available for communicating your value to customers. But do not be arbitrary about your selection of a spread of selling ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

3. Use buddy marketing to market your business. for instance , if you send brochures, you’ll include a leaflet and/or card of another business, which had agreed to try to to an equivalent for you. this provides you the prospect to succeed in an entire new pool of potential customers.

4. Answer Your Phone Differently. Try announcing a special offer once you answer the phone. for instance you’ll say, “Good morning, this is often Ann Marie with Check It Out; inquire from me about my special marketing offer.” The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you’re engaged during a queue, but who does one know that features a live message? I certainly haven’t heard of anyone. confirm your offer is aggressive and increase your caller’s urgency by including a not-so-distant expiration date.

5. Stick It! Use stickers, stamps and handwritten notes on all of your spam efforts and day-to-day business mail. Remember, once you put a sticker or handwritten message on the surface of an envelope, it’s the impact of a miniature billboard. People read it first; however, the message should be short and concise so it are often read in but 10 seconds.

6. Send A Second Offer To Your Customers Immediately After They’ve Purchased Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for his or her business and informing them that upon their return with “this note” they’ll cash in of a personal offer, like 20% off their next purchase. to make urgency, remember to incorporate an expiration date.

7. Newsletters. Did you recognize it costs sixfold more to form a purchase to a replacement customer than to an existing one? you’ll use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people that subscribe at your internet site .

8. Seminars/ party . Hosting an occasion may be a good way to realize face time with key customers and prospects also as get your name circulating. With the proper programming, you will be rewarded with a pleasant turnout and media coverage. If it is a seminar, limit the attendance and charge a fee. A fee gives the impression useful . Free often connotes, whether intended or not, that attendees will need to endure a sales talk .

9. Bartering. this is often a superb tool to market your business and obtain others to use your product and services. you’ll trade your product for advertising space or for an additional company’s product or service. this is often especially helpful when two companies on limited budgets can exchange their services.

10. Mail Outs. Enclose your brochure, ad, flyer etc. altogether your outgoing mail. It doesn’t cost any additional postage and you will be surprised at who could use what you’re offering.

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