What a Brand is To Your Business


“What does Tresaca mean?”

“How did your mother come up thereupon name?”

“How did you come up with Black Unicorn Communications?”

“What does Black Unicorn mean?”

I have been asked these questions countless times in my life.

The only choice I had regarding the choice of my
first name was choosing the pronunciation of it.
I eventually realized that the meaning of my name
was up to me, which it had been far more than simply a reputation .

It was a neighborhood of me and that i was far more than a reputation .
My name could mean whatever I wanted it to mean,
and like me there have been no limits when it came to defining it.

When it came to making a reputation for my business, I did so
with the knowledge that it had been far more than simply a reputation .
It was also the start of making the essence of what
the name really means and what I wanted it to mean.

What is the difference between your name and
the name of your business?

When it involves your name, what matters most
is what your name means to YOU.

When it involves your business, what matters most
is what your business name means to YOUR TARGET MARKET.

When your prospects see or hear your business name,
you want them to right away associate that name
with positive feelings.

You want your business name to evoke a way of
trust, respect, and loyalty.

As your business name becomes more familiar
to your target market, you would like them to think
about what your business name really means to them.

When it involves the name game,
make sure your prospects can answer
the following questions on your business
when they see or hear your business name:

1. what’s the essence of your business?

2. What adjectives describe your business?

3. what’s your business mission statement?

4. What does your business stand for?

5. How can your business be of service to them?

6. Why should they choose your business to
solve their problems rather than your competitors?

Your business is far quite just a reputation ,
so confirm your target market really knows
what your business name means.

Make sure it means an equivalent thing to them
that it does to you.

When your target market truly understands
the meaning of your business and the way it
can help solve their problems, they will
really know truth essence of your business.

And that is what matters most.

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