Why You Would Want to Brand Your Business


Branding may be a one hot topic, although it’s wildly misunderstood. to form things
even more confusing, branding is usually tossed within the same basket as marketing
which makes its application to an entrepreneur or sole-practitioner even more

While out speaking on branding, the question that I hear most is “How do i do know if
my business or service is brand material?” With businesses opening left and right,
and more and more closing annually , I’m glad there are smart business owners
open to understanding the difficulty .

If you’ve found yourself asking an equivalent thing, don’t be concerned you are not alone.
Perhaps, this will shed some light.

At a recent luncheon, an equivalent question came up again during a different way. I was
seated next to an attorney whose sole practice focuses on elder abuse cases, he
asked me in rapid succession (a manner that showed me he’d be great in court):

“Isn’t branding for businesses that make tons of stuff?”
“Doesn’t branding apply as long as you would like to sell tons of stuff?”
“Isn’t branding pointless for my quite business?”

Smiling, I fired back, “yes, yes, and… no”.

Yes, branding is most frequently related to businesses that make tons of stuff. Yes,
branding is advantageous if you would like to sell tons of stuff. No, branding isn’t
pointless because every business makes something (or offers a service) and needs
to sell it. Branding is about making your product or service known to as many
potential customers as possible, consistently, with the foremost effective use of your
time and money. Branding is about repeat business. Branding is about effortless
referrals. Wouldn’t that be a benefit to ANY business, especially yours?

To help you gain more brand-worthy clarity, ask yourself the subsequent questions:

1. Am i actually hooked in to what i’m doing with my business, service or
product? and that i mean REALLY! If not, is there something more you’ll be doing in it
to turn your passion switch on? It takes a tremendous amount of energy and
persistence to form a business take hold within the customer’s mind. With more and
more businesses competing for headspace, it’s imperative that you simply set yourself
apart. If you’re not cooking with the fuel that zeal gives you, you’re missing out
on a really crucial element that would mean the difference between thriving and

2. Do I even have an enormous vision of my business, service or product? does one dream of
reaching many customers in several ways together with your product or service? does one
see how to deliver your product or service to an increasing amount of individuals with
less and fewer effort? Did you create a mindset or special approach in your field that
can be delivered during a sort of mediums, i.e.- speaking, books, audio CDs,
consulting, etc. does one envision moving beyond an hour-for-hour way of providing
your service? All of those support an enormous vision. , Not only can we begin from the
inside out, when approaching your brand, we create from where you’ll be in five
years as if it’s now. Small vision does just that, keeps you small. the selection is
always yours.

3. Is my product or service a true benefit to a lot of customers? it is vital that
you answer this one as honestly and openly as possible. i used to be very passionate and
had an enormous vision for a career as a mime! (Yes, you read that correctly… a mime.)
However, no amount of passion and vision would make people pip out on an outsized
scale. because of Marceau Marceau, the mime card had been played out. You may
find that by being truthful together with your answers will cause branding even better
products and services.

4. Am I prepared to surround myself with a team or the knowledge to accomplish
the business success that developing my business as a brand delivers? The plus side
of being an entrepreneur is that you simply may wear many hats in your business. The
negative side is that you simply desire you’ve got to! the reality is, you don’t! You’re an
expert in your field and you would like to honor that expertise by supporting it with a
variety of other skill sets to form your indelible mark; logo design, copywriting,
website design, your marketing plan creation and execution, et al. . The
important thing is that you simply realize…you’re in command…because it is your ship! And
being a commander takes knowing where you would like to travel , gathering the maps to
make the journey, and therefore the crew to form it happen.

If your answers to those questions are yes, then you’ve got the makings to develop
your business as a brand. you only need the knowledge and practice to try to to so. If
you’re shaky on a number of the questions, determine why. albeit you never develop your
business as a brand, solid yeses to those simple questions will only make your
business more successful and more enjoyable. After all, isn’t that we all want?

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